- paired comparisons
- /ˌpeəd kəm'pærɪs(ə)nz/ plural nouna test in which respondents compare two brands on the basis of attributes which are common to both
Marketing dictionary in english. 2015.
paired comparisons
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paired comparisons — 1) A technique used in marketing research in which consumers are presented with pairs of competing products and asked to choose the one they prefer. This technique can be used to compare, say, a number of brands of soap, giving respondents two at … Big dictionary of business and management
paired comparisons — See ranking … Dictionary of sociology
Paired comparison analysis — In paired comparison analysis, also known as paired choice analysis, a range of options are compared and the results are tallied to find an overall winner. A range of plausible options is listed. Each option is compared against each of the other… … Wikipedia
Pairwise comparison — This article is about pairwise comparisons in psychology. For statistical analysis of paired comparisons, see paired difference test. Pairwise comparison generally refers to any process of comparing entities in pairs to judge which of each entity … Wikipedia
MaxDiff — Maximum difference scaling (MaxDiff) is a discrete choice model first described by Jordan Louviere in 1987 while on the faculty at the University of Alberta. The first working papers and publications occurred in the early 1990s. With MaxDiff,… … Wikipedia
Scale (social sciences) — In the social sciences, scaling is the process of measuring or ordering entities with respect to quantitative attributes or traits. For example, a scaling technique might involve estimating individuals levels of extraversion, or the perceived… … Wikipedia
Law of comparative judgment — The law of comparative judgment was conceived by L. L. Thurstone. In modern day terminology, it is more aptly described as a model that is used to obtain measurements from any process of pairwise comparison. Examples of such processes are the… … Wikipedia
Story points — are units of relative size used in estimating tasks in agile software development. UsageTypically when a list of tasks to be done is created (in agile development usually called a backlog and consisting of user stories) the team estimates the… … Wikipedia
Thurstone scale — In psychology, the Thurstone scale was the first formal technique for measuring an attitude. It was developed by Louis Leon Thurstone in 1928, as a means of measuring attitudes towards religion. It is made up of statements about a particular… … Wikipedia
ranking — ranking, ranking scales The technique of ranking is similar to that of rating , except that respondents are asked to compare a series of items, rather than place them on an absolute scale. Thus, for example, respondents might be presented with a… … Dictionary of sociology
